6 Benefits of Customer Loyalty Programs
Jun 9
Everybody loves getting new business – it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into gene...
Continue ReadingThe History of Promotional Products
May 3
If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...
Continue ReadingSustainability & Environmental Responsibility: Why it Matters
Apr 25
As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...
Continue ReadingHow to Work Smarter, Not Harder
Apr 18
Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...
Continue Reading5 Invaluable Marketing Books to Help Grow Your Brand
Nov 28, 2025
In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...
Continue ReadingGraphic Design Terms Everyone Should Know
Oct 15, 2025
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...
Continue Reading6 Reasons You Need a Company Store
Aug 31, 2025
As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...
Continue ReadingHow Promo Products Can Make a Lasting Impression
Jul 18, 2025
How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...
Continue ReadingYour Graphic & Web Design Cheat Sheet
Apr 23, 2025
The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we've put together a cheat sheet with answers to some of the top graphic de...
Continue Reading5 Tips for Boosting Social Media Engagement
Dec 16, 2024
Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...
Continue ReadingThe Power of Perceived Value
Sep 12, 2024
In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...
Continue ReadingHow One Hour Can Determine Your Success
May 5, 2024
After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...
Continue ReadingHow to Make Rush Orders Less Stressful
Apr 14, 2024
Whether you just found out you need products for an event soon, or someone forgot to place an order, sometimes rush orders just happen. And that's okay! Getting your order in last minute doesn't me...
Continue Reading3 Things Every Busy Professional Needs
Apr 6, 2024
If there's one thing we never have enough of, it's time. We haven't quite figured out a way to freeze time yet, but we have found ways to save it. If you're a busy professional, these three FREE pl...
Continue ReadingDecoration Methods, Simplified: Part II
Mar 1, 2024
In our recent post Decoration Methods, Simplified: Part I, we introduced you to several different types of decoration methods for promotional products. Because there are SO many options, now we're ...
Continue Reading6 Things You're Missing out on by Not Using Promotional Products
Feb 23, 2024
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue ReadingHow to Choose Uniforms the Whole Team Will Love
Jul 23, 2023
If you've been in the workforce for a couple of years, you've probably had to wear a company uniform at one point or another! Across all industries, trades, and professions, uniforms are common &nd...
Continue Reading8 Graphic Design Mistakes to Avoid
Jul 8, 2023
From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...
Continue ReadingLeading the Workplace: How to Develop Your Leadership Skills
Mar 28, 2023
Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we've got good news for you. No matter what your current position is lik...
Continue ReadingThe Power of Promo: Why People Love Freebies
Feb 13, 2023
Getting free items can feel like winning the lottery. Whether it's a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for ...
Continue ReadingYour Product Decorating Questions Answered
Dec 17, 2022
You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...
Continue ReadingHow to Juggle Work and Life Balance Like a Boss
Sep 26, 2022
Sometimes life gets hard. You don't have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can ge...
Continue Reading6 Helpful Tips to Address Unhappy Customers
Aug 13, 2022
It's the moment you dread. The phone call you don't want to pick up. The review you're scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming and humiliatin...
Continue ReadingGeneration Z vs. Millennials: What’s the Difference?
Jun 22, 2022
We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually defin...
Continue Reading5 Healthy Tips for Business Trips
Apr 10, 2022
So, you're traveling for work again. There are only 365 days in the year, can you recall how many days you've been on the road? It doesn't matter if you are traveling internationally to Hong Kong,...
Continue ReadingProduct Safety: What You Need to Know
Feb 25, 2022
No matter what they're purchasing, no one wants their products to be unsafe – it's a no-brainer! In the United States, there are several different product safety regulations that promotional ...
Continue ReadingWhy You Should Be Having More Fun at Work
Dec 14, 2021
In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are ...
Continue Reading9 Useful Apps for Sales & Marketing Professionals
Nov 29, 2021
Your phone's ringing off the hook. You've got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you're ever...
Continue ReadingCorporate Social Responsibility and the Beauty of Giving Back
Nov 22, 2021
Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn't it? But it doesn't h...
Continue ReadingUsing Customer Profiles to Find the Perfect Promo Products
Oct 17, 2021
When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to ...
Continue ReadingHow Promo Products Can Tell Your Brand's Story
Aug 28, 2021
Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...
Continue Reading6 Books That Every Business Owner Should Read
Jan 30, 2021
As business owners, it's crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it's als...
Continue Reading6 Tips on Professionally Reaching New Heights in 2020
Dec 10, 2020
Can you believe 2020 is here? We can't either! With the new decade beginning, it's important to take baby steps that will eventually help you reach your professional goals this year. Whether you ho...
Continue Reading5 Fail-Proof Ideas for Your Business Instagram
Oct 5, 2020
What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...
Continue ReadingYour Guide to Promotional Shirts
Aug 30, 2020
If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...
Continue Reading5 Simple Tips to Organize and Run Effective Meetings
May 14, 2020
If you work from 9 to 5, chances are you've sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn't matter the industry you are in, meetings are inevitable....
Continue ReadingImprint Everything: A Guide to Printing Methods
Mar 10, 2020
Once you've found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decorati...
Continue ReadingHow to Put Together an Onboarding Kit
Jan 12, 2020
Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...
Continue ReadingHow to Protect Your Business From Hackers
Nov 8, 2019
Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...
Continue ReadingBranding 101: What Makes a Brand Powerful
Sep 26, 2019
A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...
Continue ReadingAdvice for Getting the Most Out of a Business Trip
Aug 14, 2019
Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...
Continue ReadingCustomer Experience + Branding: The Relationship Goals of Marketing
Jun 24, 2019
Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand's values. But the truth is, positive customer experiences can be difficul...
Continue Reading6 Things You're Missing Out on by Not Using Promotional Products
May 14, 2019
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue Reading16 Ways Color Affects Your Branding and Marketing
Apr 29, 2019
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...
Continue ReadingYour Brand Is Your Business - Market It!
Apr 15, 2019
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...
Continue Reading4 Ways to Improve Communication
Apr 8, 2019
Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you're at the movie...
Continue ReadingWhat Millennials Want (And How to Work With Them)
Apr 1, 2019
Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...
Continue ReadingBranding 101: Let’s Talk Logos
Mar 25, 2019
A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...
Continue Reading4 Steps to #Winning Social Media
Mar 18, 2019
Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across t...
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